Blizzard Entertainment’s recent mobile game, Warcraft Rumble, is facing some heat. In its first three weeks since the November 2, 2023 release, it’s raked in a modest $13.7 million, according to AppMagic. However, this sum pales compared to the heavy hitters like Clash Royale and Diablo Immortal. Remember how Clash Royale, launched in March 2016, made a whopping $87.8 million in the same period? Or how Diablo Immortal, another Blizzard baby, bagged $33.2 million? Yeah, Rumble’s not quite there yet.
Here’s a twist: Rumble’s takings aren’t just user spending. That’s the net profit after those pesky mobile store commissions and taxes. So, while $13.7 million might sound decent, it’s not breaking any records. And let’s talk about downloads – only 4.2 million. That’s ten times less than Clash Royale and half of what Diablo Immortal managed.
But here’s where it gets spicy. Is Warcraft Rumble turning into a pay-to-win scenario? The average revenue per user (ARPU) globally is $3.24. However, it’s much higher in certain regions like France, where it rockets to $10.7. Players are starting to whisper, Is the pyromancer’s power locked behind a paywall?
Rumble Pay to Win Tough spot
It’s a tough spot for Blizzard. They fully developed Warcraft Rumble in-house, unlike Diablo Immortal, which was a joint venture with NetEase. But despite their efforts, they’re struggling to match the success of their previous titles. In the end, the question lingers: Is Warcraft Rumble’s lukewarm performance due to its pay-to-win undertones, or is it just a slow starter?
Only time will tell, but for now, the pyromancer’s flames seem to be burning more wallets than enemies.
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Frequently Asked Questions
What is Warcraft Rumble?
Warcraft Rumble is a mobile action-strategy game developed by Blizzard Entertainment, released on November 2, 2023.
How much did Warcraft Rumble earn in its first three weeks?
The game earned $13.7 million in the first three weeks post-release.
How does this compare to Clash Royale and Diablo Immortal?
Clash Royale earned $87.8 million, and Diablo Immortal made $33.2 million in the same timeframe, far outpacing Warcraft Rumble.
Is Warcraft Rumble considered a pay-to-win game?
There are concerns and discussions among players about pay-to-win elements, especially given the varying ARPU (average revenue per user) across different regions.
How many downloads did the game have in the first three weeks?
Warcraft Rumble was downloaded 4.2 million times, less than both Clash Royale and Diablo Immortal in their initial launch periods.
Who developed Warcraft Rumble?
Unlike Diablo Immortal, which was a collaboration with NetEase, Warcraft Rumble was developed entirely in-house by Blizzard Entertainment.
What’s the global ARPU for Warcraft Rumble?
The global ARPU is $3.24, with significant variations based on the region. For instance, it’s higher in France and the USA.